PRIVACY POLICY

Last updated: July 24, 2026.

Medical & Educational Disclaimer

wisesquirrels.com provides general information about ADHD for educational purposes only and is not a substitute for professional medical advice. Always consult a qualified healthcare provider for health concerns.

This privacy notice for Futureforth LLC ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

  • Visit our website at https://wisesquirrels.com/, or any website of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@futureforth.com.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

  • What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Futureforth LLC and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
  • Do we process any sensitive personal information? We do not process sensitive personal information. Sensitive form inputs (such as passwords or payment details) on our site are automatically masked.
  • Do we receive any information from third parties? We do not receive personal identification information from third parties outside of our integrated analytics and service tools.
  • How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We also process behavioral and analytics data (via Inspectlet, Microsoft Clarity, and Google Analytics) to optimize user experience. Learn more about how we process your information.
  • In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties, such as analytics, session-replay, and cloud service providers. Learn more about when and with whom we share your personal information.
  • What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
  • How do you exercise your rights? The easiest way to exercise your rights is by contacting us at info@futureforth.com or https://wisesquirrels.com/contact.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
  4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  6. HOW LONG DO WE KEEP YOUR INFORMATION?
  7. DO WE COLLECT INFORMATION FROM MINORS?
  8. WHAT ARE YOUR PRIVACY RIGHTS?
  9. CONTROLS FOR DO-NOT-TRACK FEATURES
  10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  12. DO WE MAKE UPDATES TO THIS NOTICE?
  13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You: The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:

  • Names
  • Email addresses

Sensitive Information: We do not process sensitive personal information. All form fields containing sensitive data (like passwords or payment details) are automatically masked and excluded from session recording technologies.

Information automatically collected

In Short: Some information โ€” such as your Internet Protocol (IP) address, device characteristics, mouse activity, and browsing behavior โ€” is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.

The information we collect includes:

  • Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services (e.g., date/time stamps, pages viewed, searches, and feature interactions).
  • Device Data: Information about your computer, phone, tablet, or other device used to access the Services, including IP address (or proxy server), device identification numbers, hardware model, operating system, and system configuration.
  • Location Data: Imprecise location data based on your device's IP address.
  • Behavioral & Session Recording Data: We utilize third-party session replay and heatmap tools (such as Inspectlet and Microsoft Clarity) to analyze how users interact with our site. This includes recording mouse movements, clicks, scrolling activity, page navigation, and anonymized form interactions. Sensitive inputs are masked automatically.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, including:

  • To deliver and facilitate delivery of services to the user.
  • To evaluate and improve our Services, user experience, educational content, and marketing campaigns using behavioral analytics tools.
  • To save or protect an individual's vital interest (e.g., to prevent harm).

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, or to fulfill our legitimate business interests.

If you are located in the EU, UK, or Canada, we rely on valid legal bases such as Consent (which you may withdraw at any time), Legal Obligations, and Legitimate Interests to process your analytics and usage data.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with specific third parties.

We partner with third-party service providers to capture and analyze website usage data. Key partners include:

  • Inspectlet: Used for session recording, heatmaps, and user behavior analytics. You can learn more or opt out by visiting Inspectlet's Opt-Out Page.
  • Microsoft Clarity & Microsoft Advertising: Used to capture behavioral metrics, heatmaps, and session replay to optimize products and advertising. For details, view the Microsoft Privacy Statement.
  • Google Analytics: Used to track and analyze website traffic and user journeys.
  • Business Transfers: We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of our business.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We use cookies and other tracking technologies (such as session replay scripts, web beacons, and pixels) to collect and store your information.

We use first-party and third-party cookies for performance, analytics, and functional optimization. Specifically, tools like Inspectlet set cookies (such as __insp_uid, __insp_wid, and __insp_nv) to recognize returning visitors, track user sessions across pages, and manage recording preferences.

Most web browsers allow you to accept or reject cookies via their settings. To opt out of session recording specifically through Inspectlet, visit https://www.inspectlet.com/optout.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information.

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor. If you become aware of any data we may have collected from children under age 18, please contact us at wisesquirrels99@gmail.com.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions (such as the EEA, UK, and Canada), you have rights that allow you greater access to and control over your personal information.

Depending on your location, you may have the right to: (i) request access and obtain a copy of your personal information; (ii) request rectification or erasure; (iii) restrict processing; and (iv) data portability. You can withdraw your consent at any time by contacting us.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers include a Do-Not-Track ("DNT") feature. Because no uniform technology standard for recognizing DNT signals has been finalized, we do not currently respond to DNT browser signals or mechanisms.

10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information under the CCPA/CPRA.

Category Examples Collected
A. Identifiers Contact details, real name, online identifier, IP address, email address YES (if submitted via contact forms)
B. Personal Information (California Customer Records) Name, contact details YES
C. Protected classification characteristics Gender, date of birth NO
D. Commercial information Purchase history, financial details NO
E. Biometric information Fingerprints, voiceprints NO
F. Internet or other network activity Browsing history, session replay, click activity, interactions with website YES (via Google Analytics, Inspectlet, Clarity)
G. Geolocation data Device location (IP-based) YES
H. Audio, visual, or similar info Images, screen session recordings (no audio/video calls) YES (session replays)
I. Professional or employment-related info Business contact details NO
J. Education Information Student records NO
K. Inferences drawn from personal info Profiles or summaries reflecting user preferences NO
L. Sensitive Personal Information Passwords, financial accounts NO (Masked)

Futureforth LLC has not sold or shared any personal information to third parties for commercial monetary benefit in the preceding 12 months, and will not do so in the future.

11. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

Under the Virginia Consumer Data Protection Act (CDPA), Virginia residents have the right to access, correct, delete, and obtain a copy of their personal data, or opt out of targeted advertising. Contact us at info@futureforth.com to exercise these rights.

12. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated "Revised" date at the top of this notice.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at info@futureforth.com or wisesquirrels99@gmail.com, or write to us by post at:

Futureforth LLC
PO Box 8385
Nashville, TN 37076
United States

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

To request to review, update, or delete your personal information, please submit a request by contacting us at https://wisesquirrels.com/contact or via email at info@futureforth.com.