Privacy Policy - Wise Squirrels

PRIVACY POLICY

Last updated: September 15, 2026

Medical & Educational Disclaimer

wisesquirrels.com provides general information about ADHD for educational purposes only and is not a substitute for professional medical advice. Always consult a qualified healthcare provider for health concerns.

This privacy notice for Futureforth LLC ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

  • Visit our website at https://wisesquirrels.com/, or any website of ours that links to this privacy notice
  • Stream, download, or listen to the Wise Squirrels podcast via RSS feed, web player, or third-party podcast applications
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@futureforth.com.

SUMMARY OF KEY POINTS

  • What personal information do we process? We process information provided directly by you (such as name and email), website usage data (session replays, mouse activity), and podcast listener data (IP address, user-agent, device details, imprecise location, and playback logs).
  • Do we process any sensitive personal information? We do not process sensitive personal information. Sensitive form inputs on our website are automatically masked.
  • Do we receive any information from third parties? We receive technical, analytics, and advertising attribution metrics from integrated service providers, podcast hosting platforms, and ad networks.
  • How do we process your information? We process your information to deliver website content and podcast episodes, insert dynamic audio advertisements, measure ad performance, prevent fraud/invalid bot traffic, and optimize user experience.
  • In what situations and with which parties do we share personal information? We share data with web analytics tools, session-replay providers, podcast hosting platforms (Captivate Audio Ltd.), and programmatic ad exchanges (DAX / Global Media Group).
  • What are your rights? Depending on your location, you may have rights regarding access, deletion, and opt-outs for targeted advertising or data sharing.
  • How do you exercise your rights? Contact us at info@futureforth.com or via our contact page.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
  4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  6. HOW LONG DO WE KEEP YOUR INFORMATION?
  7. DO WE COLLECT INFORMATION FROM MINORS?
  8. WHAT ARE YOUR PRIVACY RIGHTS?
  9. CONTROLS FOR DO-NOT-TRACK FEATURES
  10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  11. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  12. DO WE MAKE UPDATES TO THIS NOTICE?
  13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us, our podcast, or our Services, or when you contact us directly.

  • Personal Information Provided by You: Names, email addresses, and message contents submitted via contact or newsletter forms.
  • Sensitive Information: We do not process sensitive personal information. Sensitive input fields are masked automatically.

Information automatically collected

We automatically collect certain technical information when you visit our website or stream/download episodes of the Wise Squirrels podcast.

  • Log, Usage, and Podcast Listener Data: Technical diagnostic data collected automatically when accessing our website or audio feeds, including IP addresses, date/time stamps, browser/media player user-agents, referring URLs, episode playback progress, download totals, and server request logs.
  • Device Data: Hardware model, operating system, unique device identifiers, and regional/language settings.
  • Location Data: Imprecise location data (such as country, state, or city) derived from your IP address.
  • Behavioral & Session Recording Data: We utilize third-party session replay and heatmap tools (Inspectlet, Microsoft Clarity) to analyze mouse movements, clicks, scrolling, and page navigation on our website.
  • Dynamic Ad Insertion Data: When listening to podcast episodes, server-side technology logs technical identifiers to deliver, target, and measure dynamic third-party audio advertisements.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information to:

  • Deliver podcast episodes, audio feeds, and website content.
  • Serve dynamic third-party audio advertisements, sponsorships, and programmatic ads within podcast episodes.
  • Verify advertising performance, calculate impression metrics, perform campaign attribution, and filter invalid or bot-generated traffic.
  • Evaluate and improve user experience, educational content, and marketing campaigns using behavioral analytics.
  • Protect vital interests, prevent fraud, and comply with applicable legal obligations.

If you are located in the EU, UK, or Canada, we rely on valid legal bases under Data Protection Law, including:

  • Consent: Where you have granted explicit permission for processing (e.g., cookie acceptance or marketing communications).
  • Legitimate Interests: To deliver audio inventory, perform security checks, filter fraudulent traffic, measure advertising performance, and optimize our Services.
  • Legal Obligations: To comply with tax, statutory, or regulatory requirements.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We share information with third-party vendors and service partners who perform services on our behalf:

Podcast Hosting & Ad Networks:

  • Captivate Audio Ltd.: Podcast hosting, RSS feed distribution, analytics, and dynamic ad insertion management.
  • DAX (Global Media Group Services Ltd. / DAX US d/b/a AudioHQ LLC): Programmatic ad exchange management, ad serving, target verification, and campaign attribution.

Website Analytics & Behavioral Tools:

  • Inspectlet: Session recording, heatmaps, and user analytics. (Opt-Out Page)
  • Microsoft Clarity & Microsoft Advertising: Behavioral metrics, heatmaps, and session replay. (Microsoft Privacy Statement)
  • Google Analytics: Traffic analysis and user journeys.

Business Transfers: We may share or transfer information in connection with any merger, sale of company assets, financing, or acquisition of our business.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We use cookies, web beacons, server logs, and IP-based tracking technologies to collect and store information across our website and audio distribution channels.

  • Website Cookies: Used by Inspectlet (__insp_uid, __insp_wid), Google Analytics, and Microsoft Clarity to track user sessions, remember preferences, and compile usage statistics.
  • Podcast Ad Tracking: Server-side tracking scripts and ad-stitching technologies (such as Akamai/Linode CDN) match IP addresses and user-agent strings to insert geographic or demographic-relevant ad spots and verify ad delivery.

You can manage or disable web cookies in your browser settings. To opt out of dynamic ad insertion network monetization via DAX, contact policy@captivate.fm or email us at info@futureforth.com.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information only as long as necessary to fulfill the operational, analytics, and advertising purposes outlined in this notice, or as required by law. When no ongoing business need exists, we delete or anonymize the data.

7. DO WE COLLECT INFORMATION FROM MINORS?

Our Services are not directed to persons under 18 years of age. We do not knowingly collect personal data from children under 18. If you learn that a minor has provided us with personal data, contact us at info@futureforth.com or wisesquirrels99@gmail.com.

8. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your jurisdiction (such as the EEA, UK, and Canada), you may have rights to: (i) access and receive a copy of your data; (ii) request correction or deletion; (iii) restrict or object to processing; and (iv) data portability. Contact us to exercise these rights.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Because no uniform standard for recognizing Do-Not-Track ("DNT") signals exists, we do not currently respond to automated DNT browser signals.

10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

California residents have specific rights under the CCPA/CPRA regarding their personal information:

Category Examples Collected Collected? Shared for Ad Targeting?
A. Identifiers Real name, contact details, IP address, device identifiers YES YES (IP addresses shared with ad networks)
B. Personal Info (CA Customer Records) Name, email address YES NO
F. Internet / Network Activity Browsing history, session replay, podcast stream/download logs, ad impressions YES YES (via Google Analytics, Clarity, Inspectlet, Captivate, DAX)
G. Geolocation Data Imprecise location derived from IP address YES YES
H. Audio/Visual Info Published podcast recordings, screen session replays YES NO
L. Sensitive Info Passwords, payment data NO (Masked) NO

Sale & Cross-Context Behavioral Advertising Notice:
While Futureforth LLC does not sell personal information for monetary payment, sharing online identifiers (such as IP addresses) with programmatic ad networks (DAX/Captivate) for dynamic ad insertion may constitute "sharing" for cross-context behavioral advertising under the CCPA. California residents may opt out of cross-context behavioral ad sharing by contacting info@futureforth.com or policy@captivate.fm.

11. DO VIRGINIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents have rights to access, correct, delete, and obtain a copy of their personal data, or opt out of targeted advertising. Contact info@futureforth.com to submit a request.

12. DO WE MAKE UPDATES TO THIS NOTICE?

Yes. We update this notice as necessary to remain compliant with privacy laws and operational requirements. Updates are indicated by the "Last updated" date at the top of this document.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

For questions or comments regarding this notice, email info@futureforth.com or wisesquirrels99@gmail.com, or write to:

Futureforth LLC
PO Box 8385
Nashville, TN 37076
United States

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

To review, update, or delete your personal data, submit a request at https://wisesquirrels.com/contact or email info@futureforth.com.